We were recently talking about how to sell your art online with our American artist friend Tom Darnell who lives and paints down here.
Tom told us we should tell all our artists about the art expert and consultant Alan Bamberger. Artists hire Bamberger to review and make recommendations on how to improve the structure and functionality of their sites.
So, we looked him up and found his great website, which has loads of wonderful articles. Here’s a snippet summation of a long article he wrote on how to sell your art online:
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Use good clear detailed images of your art that load fast.
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Make sure all art that’s for sale is priced. Most people don’t like to ask prices and rather than ask, they leave. You can either have a price next to each individual work or you can do like the galleries do and have a price list at a separate location on your site. That way, dollar signs won’t intrude or interfere with people’s experience of your art.
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Provide plenty of contact information and encourage anyone with questions to ask. Answer all questions or inquiries fast.
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Provide clear instructions on how people can buy your art and how you’re going to get it to them.
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Make your art easy to buy and easy to pay for. Accept credit cards, sign up with a payment service like Paypal or Square, and so on. The more ways people can pay for your art, the more art you sell.
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Offer an approval period for buyers, say a week to ten days, where they’re allowed return your art for any reason should it turn out to be other than what they thought they were buying. Don’t worry; I’ve heard very few stories of people returning art.
